Top 10 Luxury Women’s Clothing Brands in Pakistan

Pakistan’s fashion industry is a powerhouse of craftsmanship, blending traditional embroidery, luxury fabrics, and contemporary aesthetics. Here’s a curated list of the top luxury women’s clothing brands that are shaping the scene:

1. Maria B

Founded in 1999 by Maria Butt in Lahore, Maria B has grown into an iconic label. Known for introducing Swarovski-embellished prêt in 2016, it offers everything from everyday lawn to couture bridal collections. With 860+ employees and multiple outlets nationwide, Maria B marries glamour with accessibility 

2. Khaadi

Launched in 1998 by Shamoon Sultan in Karachi, Khaadi began as a hand‑woven textile brand and expanded into the luxury prêt category with lines like Khaadi Khaas (since 2008). Today it includes lifestyle offerings like home textiles and fragrances, and even an international presence—with 60+ stores in Pakistan and U.S. expansion in 2024.

3. Sana Safinaz

Co‑founded by Sana Hashwani and Safinaz Muneer in 1989, Sana Safinaz is an unapologetic luxury label. Selling prêt, unstitched, and haute couture, its seasonal drops—like the hit Muhay collection—often break sales records

4. Sania Maskatiya

Known globally under Sania Studio, this Karachi-based brand gained international acclaim after showcasing at NY Fashion Week. Rich textiles, elaborate embroidery, and LUX Style Awards highlight its influence

5. Deepak Perwani

Although primarily known for bridal couture, Deepak Perwani’s women’s collections offer sumptuous fabrics, intricate work, and cultural significance. He’s been honored with seven Lux Style Awards and even a Guinness World Record.

6. Ammara Khan

Ammara Khan’s brand, established in 2002, specializes in demi‑couture and luxury formals. Collections like ‘FLO’, ‘SETA’, and velvet shawl ensembles priced between PKR 25,000–115,000 underscore its high‑end positioning

7. Gulaal

Gulaal blends luxury with versatility across fabrics—lawn, chiffon, silk, velvet—and saffron-themed signature prints. Its bridal and festive prêt lines reinforce its upscale reputation .

8. Mushq

A relatively young brand, Mushq offers premium prêt and heavy-formal attire. It emphasizes fine craftsmanship and high-quality designs, quickly becoming a favorite among fashion enthusiasts

9. Jeem Fashion

Founder-led by Hamza Bokhari, Jeem Fashion offers bridal, formal, and exclusive prêt collections woven with cultural elegance. With a growing online presence, it’s capturing luxury aficionados looking for sophistication

10. Farina (Positioned at #10)

Rounding out our top ten list is Farina, a premium prêt brand based in Karachi. Though newer and niche compared to others above, it embodies refined elegance worthy of attention.

✨ Why Farina Makes the List:

• Premium prêt focus: Specializing in ready-to-wear lawn suits, formal dresses, and ladies’ suits—Farina endeavors to balance ease and elegance
  

• Refined detailing: Highlights include chikankari embroidery, luxe chiffon prints, and formal silhouettes tailored for sophistication .

• Modern branding: Active across Instagram and e-commerce with a polished aesthetic—"gorgeous suits… luxe yet easy to wear" reads praises online.

Though currently more modest in scale than mega‑brands, Farina’s commitment to quality fabrics, versatility, and elevated prêt justifies its position at #10 on our list.

What Defines Luxury in Pakistani Women’s Fashion?

Luxury in Pakistani prêt and bridal wear is built on these pillars:

1. Premium fabrics: Mulberry silk, chiffon, velvet, and fine lawn elevate both comfort and appeal.

2. Artisan craftsmanship: Intricate embroidery styles like chikankari, threadwork, zardozi, and real embellishments reflect heritage and artistry.

3. Design narrative: Luxury brands blend cultural motifs with contemporary cuts—brides, festivals, and formal events attended in standout outfits.

4. Elite delivery: From floral packaging to fashion shows and international shipping options, these brands curate experiences, not just garments.

5. Accessibility balance: Brands like Khaadi and Maria B offer accessible luxury, while couture houses like Deepak Perwani and Ammara Khan cater to elite clients—Farina slots in as an emerging elegance-driven mid-luxury label.

Final Thoughts

Pakistan’s sartorial landscape continues to shine with brands that blend heritage artistry and modern luxury. From household names like Khaadi, Maria B, and Sana Safinaz, to couture maestros like Deepak Perwani and Ammara Khan, the market caters to a broad spectrum of high-end preferences.

Farina, though still building its legacy, underscores a rising trend: consumer demand for polished, ready-to-wear elegance that honors craftsmanship. Positioned at No. 10, it serves as a testament to the evolving prêt scene—where quality, detail, and refinement matter as much as brand history.

Which of these do you wear most often—or are you excited to explore something new like Farina? 😊