The Pakistani fashion landscape is evolving faster than ever—and nowhere is this more evident than in the booming world of ready-to-wear (RTW). In 2025, women are seeking style that’s not just beautiful, but accessible, versatile, and expressive of their personal vibe. At Farina, we understand that today’s woman wants fashion...

As the global fashion industry continues its shift toward environmental responsibility, 2025 marks a transformative year for women’s fashion in Pakistan. The growing awareness around sustainability, paired with climate-conscious consumer behavior, has pushed brands and buyers to rethink the fabrics they use and wear. No longer is fashion just about...

In a country where fabric shopping and tailors once reigned supreme, a quiet revolution has been reshaping the way Pakistani women dress — and it’s called premium pret. Short for “ready-to-wear” (RTW), pret wear was once considered a convenience for emergencies or casual occasions. But in the last few years,...

In today’s fast-paced digital world, the quest for affordable luxury fashion is more accessible—and more exciting—than ever before. Women across Pakistan (and beyond) are looking for ways to elevate their wardrobe with high-quality, statement-making dresses that reflect elegance without breaking the bank. Whether you're shopping for a wedding, festive event,...