As the global fashion industry continues its shift toward environmental responsibility, 2025 marks a transformative year for women’s fashion in Pakistan. The growing awareness around sustainability, paired with climate-conscious consumer behavior, has pushed brands and buyers to rethink the fabrics they use and wear. No longer is fashion just about...

In a country where fabric shopping and tailors once reigned supreme, a quiet revolution has been reshaping the way Pakistani women dress — and it’s called premium pret. Short for “ready-to-wear” (RTW), pret wear was once considered a convenience for emergencies or casual occasions. But in the last few years,...

In a world where fashion meets aspiration, handbags are more than accessories — they’re statements of style, class, and confidence. But designer handbags with luxury labels often come with sky-high price tags that are out of reach for many. Fortunately, Pakistan’s fashion landscape is rapidly evolving, and so are the...

When it comes to attending a formal event, the choice of attire can speak volumes about your personality and taste. In the world of South Asian fashion, luxury lawn suits have gained significant prominence due to their sophisticated appeal and comfort. Known for their vibrant colors, intricate embroidery, and lightweight...