The Pakistani fashion landscape is evolving faster than ever—and nowhere is this more evident than in the booming world of ready-to-wear (RTW). In 2025, women are seeking style that’s not just beautiful, but accessible, versatile, and expressive of their personal vibe. At Farina, we understand that today’s woman wants fashion...

As the global fashion industry continues its shift toward environmental responsibility, 2025 marks a transformative year for women’s fashion in Pakistan. The growing awareness around sustainability, paired with climate-conscious consumer behavior, has pushed brands and buyers to rethink the fabrics they use and wear. No longer is fashion just about...

In a country where fabric shopping and tailors once reigned supreme, a quiet revolution has been reshaping the way Pakistani women dress — and it’s called premium pret. Short for “ready-to-wear” (RTW), pret wear was once considered a convenience for emergencies or casual occasions. But in the last few years,...

In a world where fashion meets aspiration, handbags are more than accessories — they’re statements of style, class, and confidence. But designer handbags with luxury labels often come with sky-high price tags that are out of reach for many. Fortunately, Pakistan’s fashion landscape is rapidly evolving, and so are the...