For the modern Pakistani woman, fashion is no longer just about looking good—it’s about functionality, comfort, and versatility. As workdays get busier and social calendars stay packed, the demand for ready-to-wear clothing that transitions effortlessly from office hours to after-hours has never been higher. At Farina, we design with real...

The Pakistani fashion landscape is evolving faster than ever—and nowhere is this more evident than in the booming world of ready-to-wear (RTW). In 2025, women are seeking style that’s not just beautiful, but accessible, versatile, and expressive of their personal vibe. At Farina, we understand that today’s woman wants fashion...

As the global fashion industry continues its shift toward environmental responsibility, 2025 marks a transformative year for women’s fashion in Pakistan. The growing awareness around sustainability, paired with climate-conscious consumer behavior, has pushed brands and buyers to rethink the fabrics they use and wear. No longer is fashion just about...

In a country where fabric shopping and tailors once reigned supreme, a quiet revolution has been reshaping the way Pakistani women dress — and it’s called premium pret. Short for “ready-to-wear” (RTW), pret wear was once considered a convenience for emergencies or casual occasions. But in the last few years,...